To assess organisational culture, we use a mixed-method approach, combining quantitative data, like surveys, with qualitative data,  like interviews. This blend is considered the most suitable for organisational culture research , since it allows us to cover the breadth and depth of the topic. Quantitative data provides us with measurable, objective insights into behavioural trends, whilst qualitative data allows us to explore the deeper rootcauses behind those behaviours.

Our assessment of organisational culture begins by gaining an in-depth understanding of the daily work environment. We conduct interviews with staff and leadership to understand their experiences, perspectives, and challenges. These conversations are critical for uncovering insights that are not easily captured through numerical data alone. We also use surveys to gather quantitative data that helps us identify broader trends across the organisation. Observations of critical meetings provide additional context on how employees interact, make decisions, and collaborate in real-time. In addition, we study the formal structures that drive behaviour through a desktop review of information such as policies, procedures, and reward systems. These elements can reveal how well-aligned the organisation’s intended culture is with its actual practices. For example, if an organisation emphasizes innovation, however  has rigid processes that discourage experimentation, we can identify this misalignment and suggest changes.

To analyze the qualitative data we gather, we use an evidence-based method called thematic analysis. This allows us to identify recurring themes and patterns across interviews and observations. By triangulating the qualitative and quantitative data, we deliver a comprehensive view of the behavioural landscape. In other words, when a theme arises repeatedly across different conversations and is also reflected in survey, observation or desk research data, it becomes a pattern. This mixed-method approach helps us not only to identify, which behaviors are occurring but also help to understand why they are happening. The  different patterns combined converge in an overview on “how we do things here and why”—whether positive or negative.

This forms the foundation for targeted interventions, which  effectively change or strengthen the drivers of the behaviours.

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